In the pastcompanieshave leftthe customer relationship building to marketing. However today with shiftingcustomer behaviorthe responsibility of nurturing customer relationships often sits with customer service. It make sense that the continuous nurturing of the customer experience should be left to the people who support the customer before, during and after the purchase of the product. We’re seeing a small amount of large companies reflect some of the more attractive attributes of agile small businesses. They’re doing this by focusing on creating meaningful customer experiences.